UNDERSTANDING THE USERS FOR THE WEBSITE.

Every user segment has a certain behavior when they browse/ navigate a website. It is important as the website designer to take those into consideration and when actually designing the website, the user have to use design principles to cater to that user segment and ensure it aligns with helping the overall goal.

Bare in mind this is an iterative process. If you get it in the first try by seeing your over all goals performing well then kudos to you.