Optimizing your website for both SEO and conversions is crucial for your site’s success. It’ll ensure your website is working exactly as hard as it should. If you have good SEO, you can attract more traffic and get more opportunities to convert potential customers. And a website optimized for conversions typically has better metrics, such as time on page and bounce rate, which means that Google might rank it higher. Some ways to optimize your website for SEO and conversions include making your website useful for your specific audience, growing your organic traffic, adding site search to your website³, and adding lead flows on your blog.